The Secret Ingredient of Magnetic Content

You’re playing a losing game by copying others on 𝕏.

My posts used to be only shadows of popular content, similar in shape but lacking substance. I believed mimicking top creators was my path to success. But I was running on a treadmill—always in motion, never getting ahead.

This changed a few months ago.

I attended an exclusive webinar by writing genius, Kieran Drew, and he pointed out that even accounts with over 300k followers are struggling. Some barely get 50 likes on their posts. This is a clear sign that the landscape on 𝕏 is shifting.

Parroting what's 'hot' right now doesn't work anymore. But you can slice through the noise using one tool no one else has:

Your unique perspective.

Cracking the Code of Magnetic Content

Most content quickly fades into the void.

The secret to making your posts stand out in this sea of sameness hinges on The 2 U's:

Uniqueness
Usefulness

Think about your content through this lens.

Does it offer genuine value and a unique perspective? Or does it simply blend in with the digital noise?

Understanding where your content lands in these quadrants is essential to taking it from forgettable to unforgettable.

Let's explore each one.

Useless + Generic = Trash: This is the graveyard of creativity. Boring, been-there-done-that stuff. It’s as forgettable as last week’s leftovers.
Useless + Unique = Candy: Sweet and catchy. But all sizzle and no steak. It’s a quick hit of fun that doesn’t nourish your brand’s presence or credibility.
Useful + Generic = Meh: Solid information, sure, but as exciting as plain oatmeal. It gets the job done. But don’t expect anyone to rave about it.
Useful + Unique = Gold: Jackpot! This is where valuable insights meet your unique flair. Content that makes people stop, read, and remember.

To stand out from the crowd, focus on creating 'gold'. The more of it you create over a long enough time frame, the more opportunities you'll attract.

Let's look at how to infuse your content with uniqueness and usefulness.

The 5 Golden Content Types

Advice

Advice never gets old because people will always have problems.

But don't give generic advice. Inject your experiences, mistakes, ideas, and battle-tested tactics. When you create strategies and frameworks, you truly build your brand. Frame them in a way only you can. Coin terms, use personal examples, and add visuals.

This way, you don’t just give advice—you share a slice of your life.

Stories

Your stories are gold mines.

Especially the ones that position you as a thought leader in your space. Share your experiences. The wins, the falls, the whole journey. Talk about the lessons you learn and about the people who influence you. Building in public builds an authentic brand.

Remember, the best stories happen in real time.

Observations

Get into the habit of noticing what's going on around you.

Share what you see, think, and feel. This is your unique lens on the world. Be the person who says what others only think. Challenge the norm and elegantly express what’s not being said.

Share your insights and change people's beliefs.

Predictions

Making predictions builds authority.

Why? If you claim to know about the future, people presume you must know about the present. Your forecasts pull people into your world, showing you’re not just another voice but a voice with vision. And don't worry about being wrong. Unless you're famous, people probably won't remember what you said.

But if you're right, they might. So you can only win.

Proof

Proof is your gold dust.

You cannot use enough of it. Sprinkle your content with screenshots, testimonials, facts, and figures. If you make a claim, back it up. Talk about your and your client's results. One good case study is worth a thousand words of copy.

This is how you show undeniable evidence of your expertise.

Alright…

It’s time to transition from echoing others to setting your own tune. Stand out with content that's both uniquely yours and undeniably useful.

Don't imitate. Lead.