How Top Creators Steal Their Audience

Ever wondered why some writers seem to have the Midas touch?

Everything they post turns to gold—likes, shares, comments, you name it. Meanwhile, you spend hours crafting content only to hear crickets. Frustrating, isn't it?

You've probably heard the mantra "understand your audience," right?

But what does that even mean?

Cracking the Code of Audience Connection

Think about the last piece of content you created.

Did you have a specific person in mind? A specific problem you were addressing? Or were you following the popular advice of "just be yourself" and create whatever feels right?

Now, I'm not saying this is wrong. But let's look at this from a new angle, [Name, fallback=my friend].

When you scroll through your feed, what kind of content grabs your attention? Content that speaks directly to you—to your struggles and aspirations? Or the generic stuff you could easily find on Google?

You see, many writers fall into the trap of blindly creating content.

They focus on what they want to say rather than what their audience needs to hear. It's an easy mistake to make. But what if I told you there's another way?

A way that turns content creation into a science rather than a guessing game. Top creators like Taylin Simmonds have cracked this code. As a ghostwriter, he consistently got his clients tens of thousands of followers.

And he even made one client $300,000 in 60 days.

Taylin's Tactic

Taylin takes a Deliberate Deconstruction approach.

He doesn't guess what his audience wants—he knows. How? By "stealing" his audience. Now, before you raise your eyebrows, hear me out. Stealing in this context isn't about copying someone else's content. It's about understanding and adopting what makes it resonate.

Grandmaster Tay de-risks his content by aligning it with a proven content-market fit in three simple steps:

Deconstruct and analyze the audience of successful creators
Identify the needs, desires, and pain points their content addresses
Craft content that speaks to the same issues but with a unique perspective

Think of it as strategic emulation rather than imitation.

Have you ever considered that the content you admire is a blueprint you can learn from? But how exactly can you apply this to your writing process?

Let's break it down.

Step #1: Steal Your Audience

You only need three ingredients to define your ideal target audience:

Person: Who are you talking to?
Problem: What do they struggle with?
Solution: What's the solution they want?

But instead of guessing, you're going to use data.

Create a swipe file: Act as a curator. Regularly check out top creators in your niche and collect their most engaging content.
Analyze their content: Use tools like Twemex for 𝕏 or Kleo for LinkedIn to find and study top-performing posts. Note the person, problem, and solution each post addresses.
Distill key patterns: Look for recurring themes, pain points, and solutions in your swipe file. What makes these pieces of content resonate with their audience? Identify the core elements that drive engagement.

Step #2: Craft Your Unique Solution

This is where you transform your insights into impact.

Innovate, don't imitate: Take what you learn from your swipe file and use it to create your own content. How can your perspective and experiences make the usual topics feel new and exciting?
Align with what works: Make sure your content aligns with pain points and desires already resonating in your niche. But add your special touch. How do you solve this? This careful balance reduces risk and makes your content pop.
Offer something new: Talk about the issues your audience faces but introduce them to new solutions. It's your fresh approach that grabs their attention and makes them think.

Step #3: Test and Refine Your Approach

Now it's time to put your content to the test and polish it.

Engage and measure: Share your content and watch how people react to it. Do they like, share, or comment? Every interaction tells you something about what clicks with your audience.
Iterate and improve: Use the feedback you get to make your content better. You might need to adjust your story, offer a different solution, or change your approach entirely. Even small tweaks can make a big difference.
Repeat the process: Making content is a journey, not a one-time task. It involves creating, getting feedback, improving, and growing. Stick with this cycle. With each round, your content will get stronger, more engaging, and better suited to your audience.

Now it's your turn.

Will you stick to what's easy? Or start to create content that resonates? Remember, great content isn't just made. It's engineered. You need to put real thought, care, and your unique flair into it.