David Schwertfeger

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Explore proven frameworks, battle-tested strategies, and distilled insights from top creators to boost your brand.

How to Leverage Your Curiosity: Master the Art of Curation

Content Creation

How to Leverage Your Curiosity: Master the Art of Curation

What do turntables and tweets have in common? More than you might think. Years ago, when I was DJing in dark basements and abandoned warehouses in Berlin, I learned a few things. Not only how to mix tracks but also about the subtle art of curation. You see… Playing a

4 min read

How to Use Alex Hormozi's Value Equation to Write Viral Hooks

Content Creation

How to Use Alex Hormozi's Value Equation to Write Viral Hooks

One insight that took me way too long to realize: If your hook doesn't catch attention, your post is invisible. Sure, I knew about this statistic: 8 out of 10 people read your headline, yet only 2 continue to engage with your content. But I hadn't

3 min read

How to Write Viral Hooks With the Xerox Technique

Content Creation

How to Write Viral Hooks With the Xerox Technique

Let me tell you about one of my biggest mistakes when I started writing on 𝕏. I spent hours writing threads, tweaking every word to what I thought was perfection. But no matter how hard I tried, no one was reading. I was stuck in a loop. Write. Publish. Crickets… Repeat.

3 min read

The Art of Content Repurposing: Why More Isn't Always Better

Content Creation

The Art of Content Repurposing: Why More Isn't Always Better

The best content isn't always new. You're investing heart and soul into your work—chasing the dream of freedom and making an impact. But despite your dedication, do you ever feel your voice gets lost in the endless chatter? The popular playbook wants you to: * Post

4 min read

How Top Creators Steal Their Audience

Content Creation

How Top Creators Steal Their Audience

Ever wondered why some writers seem to have the Midas touch? Everything they post turns to gold—likes, shares, comments, you name it. Meanwhile, you spend hours crafting content only to hear crickets. Frustrating, isn't it? You've probably heard the mantra "understand your audience,"

3 min read

The Secret Ingredient of Magnetic Content

Content Creation

The Secret Ingredient of Magnetic Content

You’re playing a losing game by copying others on 𝕏. My posts used to be only shadows of popular content, similar in shape but lacking substance. I believed mimicking top creators was my path to success. But I was running on a treadmill—always in motion, never getting ahead. This

3 min read

David Schwertfeger © 2025 • Published with Ghost

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